IncubatED – Moving things on …
This is a thought piece I would love comments on. I think that there is something in IncubatED as a way of harnessing all the thoughtful and potentially game-changing ideas coming from teachers around the work. Please do let me have your thoughts and don’t hold back!!!!
Overview
IncubatED is a proposal for a virtual organisation that supports teachers who are developing online resources and software for the UK (and beyond!) schools system. Providing business, coding and marketing advice, this for profit company would take ideas on paper from practicing teachers then: create a sustainability model (not necessarily paid-for software) and plan, provide finance and expertise to code the idea, while looking for possible routes to market direct or via partners.
Why?
- Practising teachers who have great ideas about how to move their students on using technology are by definition involved in a 9-5 role already.
- These teachers rarely have the business experience or training to turn their idea into a profitable business (though, of course, there are notable exceptions) and if they do then they move away from the classroom rapidly.
- Publishers and businesses struggle to find real innovation in their organizations that come directly from teaching and learning experience.
- The search for suitable authors and writers is a long and costly one for many companies and often relies on chance meetings.
- Test marketing software (especially online resources) is difficult, if not impossible and therefore publishers are less likely to take a chance on these ideas.
How?
Speed to market is essential with software and therefore there should be some tight time limits placed on each product and idea. (1 year in total)
1) Submission of 1 page concept document that explains the purpose of the software – key features should be left out until NDA signed but a clear idea needs to be given about the nature of the product. (Start)
2) NDA signed by both parties. (1 week)
3) Meeting between teacher, business leader and coder to discuss product further including business model, key features, scope of product. Designed to iron out the key issues of the product. (1 month)
4) Contract signed. (6 weeks)
5) Business Plan created, beta version created (funded by IncubatEd and possibly other partners), marketing plan begun. (3 months)
6) Beta Version Launched – trial schools identified, comments forwarded to development team and teacher. (6 months-9 months)
7) Decision about next steps made: (1year)
- Independent Company
- Sell or JV with partner.
- Put into Deadpool.
So what’s in it for me?
Teachers, business managers, financiers and coders all will have a vested interest in each product. It is therefore important to ensure that any return on a product or service reflects the intellectual property and ‘sweat’ contributed.
Suggested financial model (after all costs re-couped).
Teacher 65%
IncubatED 35%
This would be a royalty split if taken on by a third party or revenue split if for an outright sale.
new one
- February 14, 2012 Protected: Westwood video
- June 7, 2011 Matched funding for approved phonics schemes – some thoughts
- January 12, 2011 Technology in the UK – report to shadow education team (2009)
- December 2, 2010 Rising pupil population – the real issue facing schools
- November 26, 2010 The Importance of Teaching – #eduwhitepaper and responses
- November 15, 2010 Synthetic Phonics – the answer to all our prayers?
- October 13, 2010 Browne Review – some numbers
- September 27, 2010 Prime Numbers Game
- September 5, 2010 Can you crowdsource a business?
- August 31, 2010 #Australia
- August 25, 2010 Crowdsourcing goes mainstream
- August 16, 2010 zondle – feedback wanted
- August 10, 2010 Year 4 Test for Mathematics
- June 2, 2010 Over 1000 Schools Apply to be Academies – DFE
- May 31, 2010 Dilemma – Facebook or bust (UPDATED Oct 2010)
- #tmfuture – two further thoughts
- May 25, 2010 #tmfuture
- May 18, 2010 English Schools in 2010 (Part 3 – Special Needs and Short Stay Schools)
- May 16, 2010 English Schools in 2010 (Part 2 – Secondary)
- May 15, 2010 English Schools in 2010 (Part 1 – Primary)
- May 12, 2010 New Education Minister – Michael Gove
- May 11, 2010 2010 General Election – The Result
- May 1, 2010 What didn’t happen with the CSF Bill!
- April 13, 2010 Manifestos – Labour and Conservatives
- April 12, 2010 “Leave out Clause 10″ – the end of Primary Curriculum Reform
- March 17, 2010 Children, Schools and Families Bill
- February 21, 2010 IncubatED – Moving things on …
- January 27, 2010 Tests and Examinations … and people power!
- January 21, 2010 BETT 2010
- January 17, 2010 KEG Week 2
- January 15, 2010 BETT Day 3 – Reality Bites BETT
- January 14, 2010 BETT 2010 – Day 1
- January 12, 2010 2010 begins at a canter
- KEG Week 1
- December 14, 2009 KEG Week 47
- 10 Point Liberal Democrat Policy On Education
- Social media strategist
- December 13, 2009 Conservative Priorities For Government
- December 12, 2009 BECTA Survey Shows Schools Spending ICT Budget on “Kit” not Software
- December 11, 2009 Brown says primary Sats must stay
- December 10, 2009 Changes to Testing and Reporting Arrangements 2010
- December 7, 2009 KEG Week 46
- December 1, 2009 KEG Week 45
and another
Ordered by Post Title (Ascending)
This is a thought piece I would love comments on. I think that there is something in IncubatED as a way of harnessing all the thoughtful and potentially game-changing ideas coming from teachers around the work. Please do let me have your thoughts and don’t hold back!!!!
Overview
IncubatED is a proposal for a virtual organisation that [...]
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